Branding

Brand design is the process of defining a brand's direction and shaping its worldview. By successfully communicating its values and philosophy, a brand naturally connects with consumers.


How We Do It

Building brands that resonate with customers from a long-term perspective

Brand building is the process of clarifying the direction a brand should take and carefully constructing its worldview. By consistently communicating the values and philosophy that a brand embodies, the psychological distance between the brand and resonating consumers/users is shortened, resulting in a deep sense of engagement.

Scope of Work

  • • Concept Design
  • • Tagline Statement Development
  • • Naming
  • • VI & Logo Design
  • • Custom Typeface Development
  • • Copywriting

Design Process

The essence of brand building is aligning the "ideal state" of a company, brand, or project with "how society and the market perceive them." To achieve this, it is crucial to maintain consistency in expressions such as concepts, visual identity (VI), logos, and naming. A brand with a unified worldview, thinking, and attitude across all aspects can naturally connect with people who identify with its message. This connection is a key competitive advantage in being chosen in the market.

RIDS's brand building places particular importance not on rigid expressions bound by designer taste, but on "generating resonance through the unique expression inherent to the project." Unlike push-based advertising, a well-branded entity naturally attracts people who resonate with it. Even starting from a small circle of resonance, the influence expands exponentially through continuous accumulation, building a strong brand. Therefore, brand building is not about pursuing short-term success, but about consistently maintaining a unified mindset and attitude from a long-term perspective.

Design Process

RIDS Design Process

1: Research

Duration: 1–2 months

Deeply understand the philosophy, thinking, and business content of the company, brand, or project, and explore points of resonance. A crucial stage for clarifying core brand values and determining the direction of branding.

Scope of Work: Hearings / Workshops / Market Research / User Interviews

2: Concept

Duration: 1–3 months

Clearly define the brand's worldview and propose a unique concept that differentiates it from competitors. A means of inventing new value while summarizing the brand's history.

Scope of Work: Naming / Tagline Statement Development

3: Design

Duration: 1 month ~

While prioritizing the user's perspective, create designs that clearly communicate the company's philosophy and brand concept. Concretize the brand's "ideal image" through visuals and language, enhancing its presence in the market and society.

Scope of Work: VI & Logo Design / Custom Typeface Development / Copywriting