Column

Pangdonglai Wedding Brand Feature

2024.04.05

Our design never adds unnecessary decoration. Just like love — respecting each other's independence, conveying the most sincere emotions through the design of negative space. Marriage should be a free breath, not a constraint...

Pangdonglai Entertainment Brand Feature

2025.04.05

You and your companions HIHI (the calm analyst) and KOKO (the emotional joy-bringer) stand on a floating prism fragment, with flowing rainbow light bands beneath your feet. Suddenly, a gray mist approaches, and the surrounding colors begin to fade...

Hopes Brand (Board Games) Feature

2025.04.05

Put down your phone, gather around a table, and rediscover genuine laughter and warmth through rolling dice and playing cards — Hopes, connecting face-to-face joy...

Pangdonglai Spring Market Design Feature

2025.04.05

Let Spring Festival gifts break free from the fate of "discard after the holiday," translating traditional customs into livable life rituals — a DIY zoetrope box, a New Year picture with hidden seeds waiting to bloom in spring, making the moment of unwrapping a gift the awakening of festive spirit...

Pangdonglai Gift Center Design Feature

2025.04.05

Pangdonglai's gift design does not chase extravagant packaging, but properly places quality daily necessities — making every gift feel like silent care, practical, warm, and just right...

Book: Revitalizing China Through Brand Design

2025.10.05

Brand design can revitalize: any product, service, company, government, region, or country. We hope to leave a vibrant China for the future of our children.

Tea Series Packaging Special Design

2018.04.05

Stripping away vanity, returning to essence. Let packaging become the "container" for tea aroma rather than a "burden," conveying the warmth of craftsmanship and the gifts of nature through touch and vision.