Book: Revitalizing China Through Brand Design
Type | Book Creation

"We produce good products, but we can't sell them." I often hear entrepreneurs say:
China is already the world's largest manufacturer of goods, the country is overflowing with products, yet we still often face:
1. Having good products, but not easy to buy;
2. Making good products, but not easy to sell.

We advocate building brands through "brand design." We must not only create good products but also create an environment that encourages more people to buy products by "appropriately conveying the quality of the products."

We hope to share better things with more people through design.
We hope to develop brands by having more people use and share them.
We hope to make this design-based brand building a new standard for China's future.

Brand design can revitalize: any product, service, company, government, region, or country.
We hope to leave a vibrant China for the future of our children.

—— RIDS Founder: Tang Yifei