Founder Introduction

Tang Yifei / togihi

Founder & Creative Director, Representative of RIDS Co., Ltd.

Graduated with a master's degree in Architecture from Guangzhou Academy of Fine Arts in 2013, then worked at the China Academy of Architecture. In 2015, invested in and served as the curator of an art museum. Transitioned to independent entrepreneurship in 2019. Founded a brand design studio in 2024. Expert at discovering hidden possibilities in things and elevating them into tangible forms. Creative practice spans planning architecture, brand building, product design, packaging design, IP design, film, and philosophy. Not only focusing on visual aesthetics but also participating in core brand concept design and product planning, building expressions based on the concept of "brand civilization." With brand design as the core, business scope extends to creative direction, exhibition space composition, and artistic creation.

Committed to integrating art and design, pursuing harmony and re-adaptation between artistic beauty and design logic. Works cover urban planning, architectural design, brand design, product design, visual design, and installation art. Passionately applying design to address social challenges, creating blueprints for revitalizing China and building a better future.

Selected Projects

2026: Pangdonglai Wedding Brand Full Project (Strategy, Brand Design, Products, Packaging, Mini Program, Commercials, etc.) (In Progress)
Pangdonglai Entertainment Brand Full Project (Strategy, Brand Design, Products, Packaging, IP, Film Script, etc.) (In Progress)
Pangdonglai Free City / Spatial Design (In Progress)
Pangdonglai Spring Market Series / Product Design (In Progress)
Pangdonglai Gift Center / Packaging System Design (In Progress)
Hopes / Brand Design (Board Games) (In Progress)
Dad's Sugar / Gu Baifen / Brand Design / Event Planning (Bakery) (In Progress)
Weidu Renjia Hotel / Brand Design / Spatial Design (In Progress)
Pangdonglai Online Ecosystem Design / App Design (Paused)
……
Past Projects: Pangdonglai Wedding Brand Full Project (Strategy, Brand Design, Products, Packaging, Mini Program, Commercials, etc.)
Pangdonglai Entertainment Brand Full Project (Strategy, Brand Design, Products, Packaging, IP, Film Script, etc.)
Pangdonglai Xinxiang Sanpang Store / Spatial Design
Pangdonglai Free City / Spatial Design
Pangdonglai Spring Market Series / Product Design
Pangdonglai Gift Center / Packaging System Design
Pangdonglai Online Ecosystem Design / App Design
Pangdonglai Private Label / Partial Packaging Design (Gift Boxes/Fruit Gift Boxes/Christmas Gift Boxes, etc.)
Hopes / Brand Design (Board Games)
Dad's Sugar / Gu Baifen / Brand Design / Event Planning (Bakery)
Weidu Renjia Hotel / Brand Design / Spatial Design
Hema Fresh / Series Packaging Design
OPPO, VIVO / Packaging and Cultural Creative Design
Transsion / J&T / Brand and Cultural Creative Design
Bauhinia Hotel / Strategic Consulting / Brand Design / Spatial Design
Chagee / Guming /老乡鸡 / Haidilao / Chow Tai Fook / Partial Design
Wuxi Huishan District Dream of the Red Chamber Cultural Tourism Town / Planning & Design
Shenzhen Xinlikang Tower Proposal Design / Architectural Design
Jiangxi Ganzhou Residential Community Design / Architectural Design
Shanghai Wugan Art Museum / Brand Design / Cultural Creative Product Design / Spatial Design / Online Ecosystem Design
……

Company Timeline

2026

Rapid company growth

Business expansion, team development completed

2025

Steady company development

Solidifying team structure

2024

RIDS (Redesign Design) founded

New company journey begins

2023

Shikong Creative Department

Partial company team

2021

Baishi Architecture

Spatial team formation

2015

Shanghai Wugan Art Museum

Company predecessor

Core Team Introduction

CEO / Creative Design Director / Art Director

Tang Yifei togihi
Guangzhou Academy of Fine Arts

A designer dedicated to achieving harmony and re-adaptation between design and brand assets by connecting art and design. His work spans product design, graphic design, spatial design, and other extensive fields, passionately engaging in design that addresses social issues.

PROFILE

Deputy General Manager / Structural Implementation Expert

Jiao Honglin jiao honglin

Honors & Awards: Over 30 National Utility Model Patents; 1 National Invention Patent; 2 National Design Patents; 2 Australian Display Patents; Guangdong Star Professional Group Silver Award (2016); China Packaging Creative Competition Bronze Award (2018).

Design Director / Spatial Direction

Zhang Leipeng zhang leipeng
Tongji University

Specializes in old building renovation, using the approach of "preservation as creation." Minimalist yet warm spaces, with light and shadow dialoguing with old objects, conveying the tranquility of time sedimentation.

Brand Designer / Product Designer / Interaction Designer

Chen Siyu chen siyu
Sichuan Fine Arts Institute / Goldsmiths, University of London

Enjoys exploring dimensions such as product functionality, usage methods, interaction experience, materials, and production processes. Also focuses on smooth connections between people and products, people and services. Concerned with user experience, system logic, and innovative implementation, dedicated to creating warm and thoughtful designs.

Brand Designer / Visual Designer / Illustration Designer

Li Xiaoyu li xiaoyu
Central Academy of Fine Arts / University of Edinburgh

Focuses on brand direction, possessing comprehensive design capabilities from strategy to visual implementation, emphasizing systematicity, consistency, and aesthetic identity. Has solid hand-drawing and illustration skills to support more expressive visual output; proficient in mainstream design software, using AI as an auxiliary tool in workflow to expand creativity and improve efficiency.

Brand Designer / Product Designer

Tao Zimeng tao zimeng
Central Academy of Fine Arts

Limited intelligence, unlimited creativity.

Visual Designer

Yu Chenglong yu chenglong
University of the Arts London

"Strive to grow while managing daily life, and won't eat things off the ground." --- Graduated from LCC, University of the Arts London, specializing in brand, graphic, packaging design. A hidden gem waiting to shine.

Visual Designer / Motion Designer

Zhou Zini zhou zini
Central Academy of Fine Arts

MBTI: ENFJ. Hobbies: skiing, petting cats, traveling, listening to music, watching anime and movies, playing games.

Visual Designer

Zhang Rou zhang rou
China Academy of Art

Hobbies: petting cats and dogs, reading, listening to music, watching anime and movies, doing crafts.

Spatial Designer

Dong Chao Dong Chao

Advocates "Wabi-sabi in the wild." Using rough textures, natural materials, and soft lighting to create healing spaces where people want to stay and feel everyday life.

Spatial Designer

Wu Wenxi Wu Wenxi

Specializes in "light and shadow sculpture." Uses deep materials and linear cuts to create spaces that are calm and restrained yet subtly detailed, like a silent modern poem.

Spatial Designer

Ma Yumeng Ma Yumeng

Focuses on the "weak connection" between people and space. Embeds sharing and serendipity in small scales, designing places with breathing room that gently accommodate daily activities.

Spatial Designer

Liu Jiayao Liu Jiayao

Adheres to "Oriental minimalism." Removes all decorative language, leaving only scale, proportion, and material itself. Spaces are quiet and powerful, like a silent stone.

All Works