Tea Series Packaging Special Design
Stripping away vanity, returning to essence. Let packaging become the "container" for tea aroma rather than a "burden," conveying the warmth of craftsmanship and the gifts of nature through touch and vision.
- Published:
- 2018
- Tasks:
- Packaging Design
- Design Planner:
- Tang Yifei / togihi
Tea Series Packaging Special Design
Type | Packaging Design
1. Material Design: Awakening Tactile Memory, Recording the Traces of Time.
Design should not be only visual, but also tactile. To convey "artisanal warmth," one must choose materials that can record time and traces.
2. Structural Design: Deconstructing Complexity, Reconstructing the Ritual of Opening
"Burden" often stems from overly complex structures. A structural design that returns to essence should be minimalist and logical, even allowing the packaging structure itself to become a functional use.
3. Visual Design: Extreme Negative Space and Natural Empty Space
Visual "vanity" is superfluous decorative lines and harsh colors. In a design that returns to essence, the visual core lies in breathability.
4. Sensory Interaction: Designing an Instant "Synesthesia"
Excellent tea packaging design allows the eyes to "see the aroma" and the fingers to "feel the temperature."
"We are not designing packaging, but a handshake with nature.
When fingertips glide over uncoated paper, feeling the rise and fall of the fibers, that is the original breath of the tree;
When the gaze passes over minimalist embossed text, seeing the flicker of light and shadow, that is the warmth of the tea maker's hands.
Here, packaging is no longer the silk and satin draped over exquisite tea leaves, but a humble fallen leaf — it merely wraps the essence of life, then gracefully exits, returning to the earth."
—— RIDS