Pangdonglai Spring Market Design Feature
This strategic plan aims to elevate Pangdonglai's Spring Festival paper products from a single-year seasonal commodity into a brand asset with profound cultural connotation, continuous innovation capability, and market leadership. Based on the successful implementation of the 2026 Spring Festival paper product development plan, this plan will follow a three-year cycle, centered around four core strategies: "Cultural Heritage and Innovation," "User Experience Upgrade," "Sustainable Development," and "Brand Ecosystem Construction," gradually deepening and expanding business boundaries to maximize brand value.
- Published:
- 2026
- Tasks:
- Design Strategy, Brand Design, Packaging Design, Display Design, Interaction Design, etc.
- Design Team:
- RIDS
Pangdonglai Spring Market Design Feature
Feature Type | System Construction, Visual Design, Product Design, Display Design, etc.
2027: Consolidation and Innovation
Core Objective: Successfully execute the 2027 Spring Festival paper product development plan, consolidate the market position of core product lines, and preliminarily explore digitalization, IP development, and community-based operation models.
2028: Expansion and Deepening
Core Objective: Expand successful product and marketing models, deepen IP development and cross-industry collaborations, expand community influence, and raise sustainable development standards.
2029: Branding and Ecosystem Construction
Core Objective: Establish Pangdonglai's Spring Festival paper products as a leading cultural brand in the industry, build a mature brand ecosystem, and explore new business models.
The core of the Pangdonglai Spring Market gift system is to transform the abstract "flavor of the New Year" and "Freedom · Love" into tangible, participatory, and memorable physical experiences. Through this detailed plan, we have constructed a system that is both rigorous and retains human flexibility. It not only meets current needs but also reserves ample room for evolution.
—— RIDS